A pragmatic guide to monitoring and evaluating research communications using digital tools

Reblogged from on think tanks:

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How do you define success in research communications efforts? Clearly, if policy influence is the name of the game, then evidence of communications having played a role in policy change is an appropriate barometer. Trouble is, there are a number of conceptual, technical and practical challenges to finding evidence, and being able to use it to measure the success of an individual or organisation…

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